Latin text lies on what is called the baseline. I am going to go over some typographic terms you may already be familiar with, so please bear with me. So now let's look at proportions, which are actually similar between SF and SF Compact.

And this seemingly inconsequential feature repeated over and over and over again in text really does make a big difference. The first is stylistic, but the second one, more importantly, is functional, so these flat sides allow us to have more space between the letters, which means they are more legible when they are smaller. In SF, they are round, and in SF Compact, they are actually slightly flat. SF and SF Compact are sibling designs, meaning they are related but not equal, and the biggest formal difference between the two is how we handle the round shapes. So now let's look at the difference between these two. So again, SF ships on iOS and OS X, and SF Compact ships on the Watch. Both families have two cuts that are called optical sizes, and they are text and display, and I will talk about these in a second.ДЄnd all of the fonts have six weights for the text families and nine for the display ones. We have SF, which ships on iOS and OS X, and SF Compact, which ships on the Watch. The San Francisco design is comprised of two main subfamilies. San Francisco is what is called in typography as a grotesque, which is another word for a sans serif.ДЄnd this is the family tree. San Francisco unifies our platform with a consistent typographic voice and a reading experience. San Francisco is a new family of typefaces designed by Apple in California, and it is both inconspicuous and beautiful. So we set out to improve on the typography of our platform, and we came up with a new typeface design that we call San Francisco. You also read them at different viewing conditions, such as light conditions or viewing distances or screen sizes and resolutions. You read fonts all the time, and you read them on different screens, on different devices, and at different point sizes. And good fonts enhance your app content and your user interface, and they do not get in your way. So let's get started.Д«ut fonts also have a voice. We are going to look at some new features and how you can make your apps more awesome with them, both coding-wise and design-wise.ДЄnd lastly, we are going to talk about some potential API pitfalls that you may run into when adopting these new fonts in your apps. So on the agenda today we are going to look at the San Francisco fonts, how they were designed, and what they mean for our platforms. I am a member of the team who designed the new San Francisco fonts, and I am thrilled to be here to introduce them to you.

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